Fergus is currently VP/Director of Digital & IT in YOTEL, the innovative hotel start-up in the new “affordable luxury” sector. He has 20 years of experience in the airline world and the digital media sector. Fergus has been nominated into the CIO 100 list for 2016 and 2017.
Prior to YOTEL, Fergus headed up eBusiness for Virgin Atlantic, and was responsible for sales optimisation on the market leading and award winning www.virginatlantic.com web site which generated over £300m pa, and for the mobile channel, live chat, web analytics, voice of the customer and the global affiliate programme.
Fergus held senior roles in British Airways and headed up projects in BA’s Brands & Product Development department who created the market changing flat beds in business class. He also was one of the founding members of “eBA”, BA’s dotcom startup in 2000 which later transformed into BA.com which now turns over £2B pa.