Joaquín Reyes (Madrid, 1953) has university degrees in Physics, Economy, Computer Science and a master degree in Nuclear Engineering.
He started his professional career in the field of engineering at Empresarios Agrupados and Gibss&Hill working as a safety engineer of nuclear power plants. As he was offered a position in the Operations Research Department he joined CEPSA where he developed the mathematical programming models used in the refining industry to optimize the crude supply, production planning and logistics. Appointed as head of the department he expanded its activities in the area of technical computing giving support to plant automation and process engineering activities. At this time he got involved in several ESPRIT projects gaining a valuable experience in establishing a productive collaboration with other European companies and working with international teams.
Facing the deregulation of the market in Spain in 1992 he was appointed IT manager of the new service station network (Cepsa Red) taking the responsibility for building an IT strategy and implementing the systems and applications required to support the new retail activities. Close contact with end customers gave him a good understanding of the retail business and the development of specialized loyalty and payment instruments. The solutions successfully deployed in Spain were later acquired by some of the biggest companies in South America and he led the implementation in Argentina and Venezuela.
Soon after taking the responsibility of Corporate IT Planning, in 2003 he was appointed CIO of the CEPSA Group.
In this position he has been working actively in the implementation of an IT strategy fully aligned with the Group business strategic objectives: achieve maximum efficiency through shared services centers, implement common business processes, and create international growth and competitive advantage.
As a result the IT government model and its Global Shared Service Centre organization has been established as the reference model for the Group, a reuse architecture has been successfully implemented to achieve the highest degree of business processes and technology integration across the five business areas of the Group -Exploration & Production, Refining, Marketing, Chemicals, Gas & Power- and finally in terms of cost CEPSA IT appears in benchmark analysis as one of the most efficient companies of the industry.
He is member of the Advisory Board of CIONET and vice-president of AUTELSI (ITC user association) of Spain.