Mattias Ulbrich was born in 1966 in Braunschweig, Germany. After graduating with a degree in electrical engineering at Braunschweig University of Technology, Ulbrich started his career in 1993 in Sales at US IT company Hewlett Packard. In 1998, he joined AUDI AG and worked at the Neckarsulm location until 2003, where the qualified engineer was ultimately manager of Information Systems for Product Manufacturing. Subsequently, as CIO at Seat in Barcelona for three years, Ulbrich was responsible for Organisation and Systems. From 2006 to 2012, Ulbrich worked in various senior IT positions at Volkswagen in Wolfsburg, where he most recently managed the ITP Customer Order Process department. Mattias Ulbrich has been head of IT and Organisation at AUDI AG since 1 February 2012. He is married and has two children.