Jordi Álex Moreno studied law and business at the university of Barcelona. He started his professional career with Amena (now France Telecom) in 1999 with a project to launch the brand in the Spanish market inside the corporate systems information team (actively implementing the sales and logistics SAP R/3 functionalities).
In 2001 he became coordinator of the Shared Service Centre with Grupo Auna (Spain’s second telecommunications group) for Corporate Commercial, Logistics and Business Intelligence systems.
In 2004 he was selected as Project Manager with IBM in the Outsourcing and Business Consulting Services division where he was working for various clients such as Grupo Prisa, France Telecom, Abertis, Unedisa, ICS and more.
In 2008 he joined Grupo La Seda, a multinational in the chemical sector, where he developed the role of head of Organisation and Corporate Solutions systems and help to lead some business transformation projects.
Since 2011 he has been the CIO in Desigual, member of the Corporate Steering Committee, leading the technological strategy in more than 110 countries where the brand operates with an ever-increasing focus on the omnichannel universe and on the consumer, transforming the backoffice processes into a real- time and innovative technological ecosystem.
Jordi Álex has a broad experience of Information Systems management and has developed significant expertise in a range of enterprise transformation services where technology is a key factor to transform the business, to accelerate the global strategy and is an engine of growth.